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A billion-Crown Majority-Stake Acquisition in Serbian Magna Pharmacia

Facilitated by Milo Dvorak

16. 9. 2024

Published by e15.cz on 14 September 2024


  • Jiří Šmejc's investment group, Emma Capital, completed a major acquisition, taking over 65% of Serbia's largest medical equipment distributor, Magna Pharmacia.


  • 65% of Serbia's largest medical equipment distributor, Magna Pharmacia. The acquisition was confirmed by Emma Capital'sspokesperson, Pavel Zuna.


  • Emma Capital has owned 60% of Greek pharmaceutical distributor Profarm since 2020. Zuna denies that Emma Capital is building a large regional holding, stating limited synergies between Magna Pharmacia and Profarm.


  • The deal was considered more of an interesting business opportunity.



  • The final purchase price could increase, depending on this year’s financial results, which might trigger an additional bonus payment.


  • Emma Capital is exploring similar investments in the region but does not currently view healthcare distribution as a major division of its business, unlike the gaming industry, energy, and e-commerce. Magna Pharmacia, founded in 1993, has grown into one of Southeast Europe’s largest medical distributors.


  • Jasna Stanivuková is ranked as one of the wealthiest individuals in Serbia, with an estimated wealth of €530 million (over CZK 13 billion). Magna Pharmacia’s turnover is reported at €150 million (approximately CZK 3.8 billion), though there are allegations of non-transparent state contracts, particularly during the pandemic.


  • Other Czech businessmen are also targeting Serbia, especially in the real estate, technology, and fast-moving consumer goods sectors.


  • Czech investor interest in the region has been increasing, according to Tomáš Kindl from Datasite, a company involved in mergers and acquisitions.


  • Recent Czech acquisitions in the region include Mattoni 1873 acquiring a minority stake in Knjaz Miloš, and IT group Seyfor purchasing a majority in M&I Systems.


  • Emma Capital's acquisition of Magna Pharmacia is one of its largest recent deals. Other significant investments this year by Emma Capital include the purchase of an 80-megawatt Romanian wind farm for CZK 2.2 billion.


  • Last year, Emma Capital acquired a majority stake in Poland’s betting company STS for about CZK 4 billion.


  • In 2022, Emma Capital bought a one-third stake in Croatia’s betting company SuperSport for roughly CZK 3.8 billion.

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